Do you have sensitive sinuses? Do you or your family suffer from hayfever? Do you frequent places that tend to fill your cabin with fine dust and other particles? Might you wish you could equip your car with the same type of air purifier you might do at home? If so, Philips offers just the ticket with their range of GoPure mobile air purifiers.

These remarkable little units are purpose built to deliver powerful air purification in a form factor suitable for installation into your vehicle cupholder. Fitted with fine filter elements paired with powerful yet remarkably quiet fans, these things not only keep the air in your cabin clear of visible dust, lint and other contaminants, it is capable enough to eat up cigarette smoke, pollen and various forms of bacteria right down to the 4nm or PM2.5 scale.

The GoPure range of air purifiers are even able to sense the quality of the air you are breathing, and can report this in real-time via the top mounted display, giving you at-a-glance piece-of-mind that the air quality in the cabin is up to snuff. This is an incredibly impressive achievement for such a small package.

The GoPure Style 5611 air sanitiser employs advanced UVC light to destroy microbes, capable of destroying 99.9% of bacteria in less than a minute. Laboratory proven to be completely safe to the cars occupants, releasing no UV light.

Focused on the 270-280nm wavelength, the UVC beams are also observed to destroy 99.99% of H1N1 virus.

While traditional UVC lamps were constructed using mercury, which often produced ozone as a by-product, the GoPure Style air purifiers use advanced LED technology to produce the effective ultra violet light. The use of advanced designs means the excellent results are realised without harmful mercury or toxic ozone but produce an even greater effect than traditional lamps.

The GoPure Style air sanitsers employ a mixed technology strategy to combat airborne bacteria and pathogens - combining the ultraviolet-C light along with two types of HESA filtration media, as well as SaniFilter Plus filter capable of capturing particles as small as 0.004 micrometers; 40 times smaller than common viruses and 100 times smaller than bacteria.

The specially designed HESAMax cartridges are uniquely constructed to filter harmful gases and odours, and now the technology is inside your car. The particular materials used in HESAMax cartridges neutralise small molecules, and remove formaldehyde, toluene and even the 'new car smell' present from plastics and manufacturing processes.

Made from two types of HESA material, the HESAMax cartridges constantly remove chemicals and odours from the air. The matrix contains white beads of an active protein enzyme, using modern biotechnology to draw harmful formaldehyde from the air and lock it in a chemical bond.

The GoPure Style Air Sanitisers employ long life filters, needing only annual replacement, giving you fresh breathing air all year round.

Being based on LED technology, the UVC lamp will last for thousands of hours, unlikely to ever need replacing.